of OUTRAGEOSITY - the Secret Golden
For When You Want To GET THEIR ATTENTION !
by Scott Andrew Ley
scotty at secretsgolden dot com
You might be thinking, well, some people might be thinking, that
it's offensive for me to use a word like "outrageosity". And I take full
responsibility for this word! I've never seen it written or heard it
spoken anywhere.
oops! I just did a search on the Internet for this word,
and it has found usage! Limited usage to be sure. The search engine asked
me if I meant "outrageously". And there were 32 hits of web pages worldwide
showing that a few people have already used this word before me.
(In case I forgot to mention it, my secret web pages are very easy on your eyes! I use a special code
for the background color that is actually good for your eyes as you read. It's called Digitale,
and it makes this a site for sore eyes! Anything for you, Gentle Reader !-)
So... "outrageosity" is not an official English word, but then, So WHAT?
I'm hoping that by now you're grinning a little along with me. And if you are, then
you already have an idea that if you want to get somebody's attention, you sometimes
have to do something out of the ordinary, something AMAZING! something a bit OUTRAGEOUS!
something... "remarkable".
Joe Vitale, a.k.a. "Mr. Fire", one of my long-time teachers, related a story
about this in his seven-day email marketing course, his very first lesson in fact.
Here's an excerpt...
The PR Folk Hero
I gain a lot of inspiration from ballyhoo artists from the
past. One such giant is still considered a folk-hero
in the public relations business.
James Sterling Moran became a legend in the publicity
business with such stunts as selling a refrigerator to an
Alaska Eskimo. Moran pushed outrageousness to the outer
limits to seize the attention of the buying public.
He once searched for a needle in a haystack for 10 days
to publicize a piece of real estate that was for sale.
In 1946, he sat on an ostrich egg for 19 days, 4 hours, 32 minutes
before hatching it, all to publicize "The Egg and I," a best-selling
book soon to become a film comedy starring Claudette Colbert.
During the 1944 presidential campaign, he changed horses in
midstream - literally - in a Nevada river after the ruling Democrats
urged voters not to "change horses in midstream" by voting for
Republicans in the middle of World War II.
In 1989, Time magazine called him "the supreme master of that
most singular marketing device - the publicity stunt."
As you can see, Moran knew how to be outrageous. But he also made
his craziness practical. He tied what he did to a product.
One of Mr. Moran's cleverest schemes went nowhere in its time. An avid
kite flier, he hit upon the notion of using kites to fly midgets over
Central Park. The police refused to grant him a permit and nipped the
scheme in the bud.
Moran said, "It's a sad day for American capitalism when a
man can't fly a midget on a kite over Central Park."
Well, that example proves that you need to be practical in order to
succeed. I'm not sure what Moran was trying to sell with the idea of
flying midgets on kites, so I'm not surprised it never, well, flew.
But notice how clever Moran was. You and I want to begin to think
like him.
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Now that's what I'm talking about. That's "outrageosity"! It gets
people's attention. And when people pay attention, then whatever you do next is SEEN
and HEARD by them! This is a much more intensely powerful idea than most people
think. Remarkable acts catch a person's eye and ear, and you can use this
tool, this outrageosity, to make your life better and better!
Oh, and just so you'll know, you can take Joe Vitale's free seven-day course
(yes, i said "freee!) just by sending a blank email to "class@aweber.com". You'll
be so glad you did!
I did something pretty outrageous once, believe it or not. Yes, I sure did!
You never know when or where you might find and instantly realize an opportunity to make
things better for yourself and for those you love.
Many years ago, I found myself needing a job, so I drove a luxury limousine
for a time. One of my first clients was a mother and her three daughters. One
of her girls was celebrating her 15th birthday, and she had been given a choice.
She could either rent a limo and ride all around the city anywhere she liked, or
she could go to a live M.C. Hammer concert. And, of course, she had made the
right choice!-)
But she didn't think so! As soon as I pulled away from their house, I
began to feel a tension in the back. Seems the young birthday girl was having
second thoughts about her choice to ride in a limo. All she and her sisters could
talk about was the live M.C. Hammer concert and how they wished they had gone
to see it. Mom was becoming more and more irritated by her girls' attitudes. As
I pulled up to a red light, a hush fell over the back seat of the limo.
The silence was deafening! I wanted to see what I could do to lighten the
mood. So I did something you might not expect from your limo driver. I did
something outrageous! Abruptly, I blurted out the only words I knew from M.C.
Hammer's big hit song, "U Can't Touch This". In my best, loud imitation of Hammer's voice, I sang,
"Da da da da da... da da... da da - You can't TOUCH this!"
Mom glanced up with a look of surprise! And all three girls squealed with delight.
It was as if I'd unlocked the door to their hearts. Their whole attitude and demeanor
changed dramatically! All of a sudden the young ladies were very happy with me
and my limo ride.
After my "song", that birthday girl really started "getting into" her Mom's
birthday present. She had me drive her here, and she had me drive her there,
all over the town. And I'm telling you, if she had asked me to drive her to the MOON,
I would have found a way to get her there! Yes, we were all pretty joyous after
I'd been outrageous and lightened the mood.
Much later, when I drove them back to their home, I turned and said, "Let me get that
door for you!" After I leapt from the limo, I went around and opened the curbside door
to let the ladies out. The girls all thanked me, giggling and bouncing up the walkway,
and Mom was the last to disembark. As she placed the rental money in my hand, she smiled
and said, "Thank you, Scotty. That was really special!"
I could tell with just a glance that she'd paid me more than enough at the hourly
rate. As I drove away, I counted the money. That birthday girl's mom had given me one
of the biggest tips I have ever received in all my years with the service industry!
You just never know when and where an opportunity will arise to make things
better for you and for those you love. So get ready. Prepare yourself to be
remarkable! amazing! to be outrageous!
All of my SECRETS GOLDEN have the engaging
power and potential to enable you to make your life better and better,
if you use them.
Here's wishing you the very best of outrageosity!
THANK YOU BEYOND WORDS!
I'm giving away these Golden Secrets
to everyone who visits "Hill's Secret" at the SUPER SECRET link shown below. In fact, these secrets are
so free that I'm loading them up right here on my website and giving
them to ALL Gentle Readers even if they don't visit Hill's site! Now that's really
freee! AND... I will be adding more mysteries here, so
there are MORE free golden secrets to come! Now, please click on the link below and discover for yourself
Napoleon Hill's HUGE SECRET. It's a good choice, a very good decision, because
it will empower you to make your life better and better!
Better than ever before!
THE SECRET TO YOUR SUCCESS !
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