SECRETS GOLDEN

of OUTRAGEOSITY - the Secret Golden

For When You Want To GET THEIR ATTENTION !

by Scott Andrew Ley
scotty at secretsgolden dot com

You might be thinking, well, some people might be thinking, that it's offensive for me to use a word like "outrageosity". And I take full responsibility for this word! I've never seen it written or heard it spoken anywhere.

oops! I just did a search on the Internet for this word, and it has found usage! Limited usage to be sure. The search engine asked me if I meant "outrageously". And there were 32 hits of web pages worldwide showing that a few people have already used this word before me.

(In case I forgot to mention it, my secret web pages are very easy on your eyes! I use a special code for the background color that is actually good for your eyes as you read. It's called Digitale, and it makes this a site for sore eyes! Anything for you, Gentle Reader !-)

So... "outrageosity" is not an official English word, but then, So WHAT? I'm hoping that by now you're grinning a little along with me. And if you are, then you already have an idea that if you want to get somebody's attention, you sometimes have to do something out of the ordinary, something AMAZING! something a bit OUTRAGEOUS! something... "remarkable".

Joe Vitale, a.k.a. "Mr. Fire", one of my long-time teachers, related a story about this in his seven-day email marketing course, his very first lesson in fact. Here's an excerpt...

The PR Folk Hero

I gain a lot of inspiration from ballyhoo artists from the past. One such giant is still considered a folk-hero in the public relations business.

James Sterling Moran became a legend in the publicity business with such stunts as selling a refrigerator to an Alaska Eskimo. Moran pushed outrageousness to the outer limits to seize the attention of the buying public.

He once searched for a needle in a haystack for 10 days to publicize a piece of real estate that was for sale.

In 1946, he sat on an ostrich egg for 19 days, 4 hours, 32 minutes before hatching it, all to publicize "The Egg and I," a best-selling book soon to become a film comedy starring Claudette Colbert.

During the 1944 presidential campaign, he changed horses in midstream - literally - in a Nevada river after the ruling Democrats urged voters not to "change horses in midstream" by voting for Republicans in the middle of World War II.

In 1989, Time magazine called him "the supreme master of that most singular marketing device - the publicity stunt."

As you can see, Moran knew how to be outrageous. But he also made his craziness practical. He tied what he did to a product.

One of Mr. Moran's cleverest schemes went nowhere in its time. An avid kite flier, he hit upon the notion of using kites to fly midgets over Central Park. The police refused to grant him a permit and nipped the scheme in the bud.

Moran said, "It's a sad day for American capitalism when a man can't fly a midget on a kite over Central Park."

Well, that example proves that you need to be practical in order to succeed. I'm not sure what Moran was trying to sell with the idea of flying midgets on kites, so I'm not surprised it never, well, flew.

But notice how clever Moran was. You and I want to begin to think like him.

Now that's what I'm talking about. That's "outrageosity"! It gets people's attention. And when people pay attention, then whatever you do next is SEEN and HEARD by them! This is a much more intensely powerful idea than most people think. Remarkable acts catch a person's eye and ear, and you can use this tool, this outrageosity, to make your life better and better!

Oh, and just so you'll know, you can take Joe Vitale's free seven-day course (yes, i said "freee!) just by sending a blank email to "class@aweber.com". You'll be so glad you did!

I did something pretty outrageous once, believe it or not. Yes, I sure did! You never know when or where you might find and instantly realize an opportunity to make things better for yourself and for those you love.

Many years ago, I found myself needing a job, so I drove a luxury limousine for a time. One of my first clients was a mother and her three daughters. One of her girls was celebrating her 15th birthday, and she had been given a choice. She could either rent a limo and ride all around the city anywhere she liked, or she could go to a live M.C. Hammer concert. And, of course, she had made the right choice!-)

But she didn't think so! As soon as I pulled away from their house, I began to feel a tension in the back. Seems the young birthday girl was having second thoughts about her choice to ride in a limo. All she and her sisters could talk about was the live M.C. Hammer concert and how they wished they had gone to see it. Mom was becoming more and more irritated by her girls' attitudes. As I pulled up to a red light, a hush fell over the back seat of the limo.

The silence was deafening! I wanted to see what I could do to lighten the mood. So I did something you might not expect from your limo driver. I did something outrageous! Abruptly, I blurted out the only words I knew from M.C. Hammer's big hit song, "U Can't Touch This". In my best, loud imitation of Hammer's voice, I sang,

"Da da da da da... da da... da da - You can't TOUCH this!"

Mom glanced up with a look of surprise! And all three girls squealed with delight. It was as if I'd unlocked the door to their hearts. Their whole attitude and demeanor changed dramatically! All of a sudden the young ladies were very happy with me and my limo ride.

After my "song", that birthday girl really started "getting into" her Mom's birthday present. She had me drive her here, and she had me drive her there, all over the town. And I'm telling you, if she had asked me to drive her to the MOON, I would have found a way to get her there! Yes, we were all pretty joyous after I'd been outrageous and lightened the mood.

Much later, when I drove them back to their home, I turned and said, "Let me get that door for you!" After I leapt from the limo, I went around and opened the curbside door to let the ladies out. The girls all thanked me, giggling and bouncing up the walkway, and Mom was the last to disembark. As she placed the rental money in my hand, she smiled and said, "Thank you, Scotty. That was really special!"

I could tell with just a glance that she'd paid me more than enough at the hourly rate. As I drove away, I counted the money. That birthday girl's mom had given me one of the biggest tips I have ever received in all my years with the service industry!

You just never know when and where an opportunity will arise to make things better for you and for those you love. So get ready. Prepare yourself to be remarkable! amazing! to be outrageous!

All of my SECRETS GOLDEN have the engaging power and potential to enable you to make your life better and better, if you use them.

Here's wishing you the very best of outrageosity!

 Thank You Very Much!

THANK YOU BEYOND WORDS!

I'm giving away these Golden Secrets to everyone who visits "Hill's Secret" at the SUPER SECRET link shown below.  In fact, these secrets are so free that I'm loading them up right here on my website and giving them to ALL Gentle Readers even if they don't visit Hill's site!  Now that's really freee!  AND... I will be adding more mysteries here, so there are MORE free golden secrets
to come!  Now, please click on the link below and discover
for yourself Napoleon Hill's HUGE SECRET.
It's a good choice,
a very good decision, because
it will empower you
to make your life
better and better!
Better than ever before!

 SUPER SECRET !

THE SECRET TO YOUR SUCCESS !

 Thank You Beyond Words!

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